As part of effort to curtail tomato losses in the country, Growth and Employment in States – Wholesale and Retail Trade (GEMS4), an economic development project jointly funded by the World Bank and DFID/UKAid, took good handling packaging campaign for perishable produce to Mile 12, Market, Lagos.

Practice Manager, West Africa World Bank Trade & Competitiveness, Rashmi Shankar (l); Financial Secretary, Fresh Fruit & Perishable Items dealers association, Mile 12, Alhaji Shehu Sani; Lead Private Sector Specialist, West Africa World Bank Trade & Competitiveness, Guilllemette Jaffrin; and Intervention Manager, GEMS4, Mr. Sherrif Mohammed, at the market, for fruit and perishable items package campaign in Lagos State.

GEMS4 is focused on increasing incomes and employment opportunities in the wholesale and retail sector, by providing solutions to systemic constraints and the inclusion of small and micro enterprises into better functioning market systems.

According to statement by its media officer, Mr. Michael Adaji, the main goal is the creation of 10,000 new jobs and increased incomes for 500,000 people, especially for the poor and for women. Also utilising the Making Markets Work for the Poor (M4P) approach, “GEMS4 is working with market actors, linking them and changing market incentives so they serve each other better.”




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